in wiseness client news

wiseness client: evolutions beauty salon & skin clinic ~ update

Evolutions Clinic/Salon Winchester

Since I started working with the Evolutions clinic/salon last year a lot of changes have happened, led by the ambition of making the two websites that they operated better for customers and better for search. The main crux was to clearly separate the two sides of the business (which are only just clearly separable) into two sites which have exclusive content.

One side of the business is the “aesthetic” beauty salon/beauty clinic and the other side is the more treatment based skin clinic which deals in blemish removal rather than beauty enhancement. Both sites have been replaced with new seo friendly re-builds in this period, with more divergent and independent content. Urls and structures have been radically revised – critically including mass redirects! Progress is good but the market for both sides of the business is very competitive. The foundations are now laid firmly for both sites to progress even further in search position success.

evolutions beauty salon screen 237wEvolutions Beauty Salon

A new website has been made by Ransome Design and is largely optimised. The content has had a radical overhaul – for both under and over optimsation.

Importantly both sites have been made much more clearly presented and written for the consumer rather than just the robot eye of the search machine. We should always remember that websites are for people first.

 

Eevolutions skin clinic screen wiseness client 245wvolutions Skin Clinic

As above, a new website has been made by Ransome Design and is largely optimised. The content has had a radical overhaul for both under and over optimsation. The optimisation is always work in progress as too much too quickly – along with too many other changes – can make it look wrong and unnatural.

Both new sites are also now fully responsive, which the previous sites weren’t.