I’ve just done a search for SEO in Petersfield and all (or most) are national companies who have have cleverly created pages for every town - or at least ones that give the appearance of doing so.

It’s very clever but it is also misleading becasue they’re not doing their SEO in Petersfield. But does that matter? You can work on the net from anywhere.  And in any case do they not prove how good they are by doing what they do?  There is proof in the pudding…

Luckily wiseness is not just an SEO company*. We are based just outside Petersfield (and near Winchester) but in addition to search engine optimisation, we do PPC management and all kinds of other website and internet input.

PS if somewone in Petersfield wanted to do some seowork (or have their google ads managed or something else in this line) at least I could go and have a cup of coffee with them. wiseness has always been about the personal touch and the all round view of a real person.

* Can you imagine trying to beat all the big seo companies in London let alone the others who don’t need to be in London, at SEO by coming up in searches for “SEO”. Not likely… Mind I have employed the company who were good enough to get themselves to number one spot for “seo agancy” and that’s pretty smart but even they didn’t bother with “seo company”

Saracen Data Store
One of the UK’s top document & data storage companies
Services
Site SEO, PPC management
New site November 2011
Highlight
SEO new Nov.11/ PPC lower cost & higher CTRs

Everybody in the know knows that content is so important for websites but people spend a lot of time on other stuff that doesn’t always count in real true life and at the end of the day if you’re doing stuff that’s only there to trick search engines then they’ll catch up and make it less important still.  The latest changes in the way searches happen are updates to penalise tricks and reward real stuff.

So make your website work: Work for your customers or prospects and work to make it interesting and content rich.  Make if fresh and make it varied.  That way, it’s more genuinely good and that way it’ll be ahead of the game and not just a trick to try and catch up.  Time wil tell and if you’re in for the long haul (and why not) it’ll bring dividends.

Oh and by the way, content is what wiseness is good at.

… I like to get web alerts on that word.  If you ever want to keep up to date on anything (as far as the web is concerned, not necessarily all of real true life) the Google alerts are the thing, especially if you are careful to exclude words which change the nature if the information.  This is a bit like Pay Per Click advertising accounts where you have to add negatives*.

Anyway, one of these alerts bought the following quote to my attention… “Wise people are wise because they make foolish mistakes.” This is an original quote by BC from USA in the “quotes” section of a website called family friend poems And I suppose that I tend to agree ~ being of the “let’s try this… ” nature.  You do learn by mistakes and anyone who thinks you can only learn by success has more foolishness than wiseness.

You also learn by asking questions. Never be afraid to ask…

I also like this which I looked up on the back of the above… “The wisest mind has something yet to learn.”
~ George Santayana

I’ve just read of the trend bucking increase in seo expenditure in 2010 up to £446m.  Analysts predict similar growth this year. That’s a happy new year to those of us with our livelihood in the seo world.

Meanwhile wiseness has a new client. News soon.  It’s always a bit of a thoughtful moment when to promote an seo client.  When they’re not as good as they could be when they’re new? Or when they are really performing well after the wiseness treatment.

We’re also updating our client page soon and adding a new piece for each.  this should be more tidy than now…