but it’s not the sort of thing you talk about…
As briefly mentioned before, wiseness is now doing some on-line PR. A couple of months ago a retail client asked if I’d do some on-line PR and although it’s not one of the generally offered wiseness services, it does fall into a broad spectrum of “living” on the internet. So I started and found it rather satisfying.
It falls into two parts. One is watching and reading and searching for mentions of the company or it’s competitors and their offers and secondly making comments and posts wherever a genuinely helpful and honest piece of puff would further the cause for the client. The first is almost invisilbe but it helps to re-assure the client that there are no big deals happening below the surface which they should know about.
The reputation and the integrity of the client in real true life is far more important than the PR though… take note.