websites are lots of thing but content is top
Everybody in the know knows that content is so important for websites but people spend a lot of time on other stuff that doesn’t always count in real true life and at the end of the day if you’re doing stuff that’s only there to trick search engines then they’ll catch up and make it less important still. The latest changes in the way searches happen are updates to penalise tricks and reward real stuff.
So make your website work: Work for your customers or prospects and work to make it interesting and content rich. Make if fresh and make it varied. That way, it’s more genuinely good and that way it’ll be ahead of the game and not just a trick to try and catch up. Time will tell and if you’re in for the long haul (and why not), it will bring dividends.
Oh and by the way, content is what wiseness is good at.